Iron Roots Fabrication

Website + Growth Intake

Temporary Homepage

This form helps us finish the website, organize services, collect project photos, write stronger copy, build the estimate form, identify best customers, create offers, plan print materials, and build a lead-generation system around the work Iron Roots actually wants more of.

Fill out what you can. Skip anything that does not apply. Upload as many photos, videos, reviews, examples, and notes as possible. Your answers are saved to Convex when you submit.

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23 intake sections
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01

Basic Business Information

Core contact, address, lead-routing, hours, and homepage direction.

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02

FA-Style Business Diagnostic

Why this matters now, what is frustrating, what the site should fix, and what it should avoid attracting.

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03

Goals, Deadlines & 6-Month Direction

Launch timing, 30-day wins, 6-month targets, bottlenecks, hiring, equipment, revenue, and lead goals.

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04

1-Year Business Vision

Where Iron Roots should be one year from now and what the site should help you become known for.

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05

Service Area / Radius

Where you work, where you want leads from, travel charges, and first local SEO pages.

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06

Current Marketing & Online Profiles

Lead sources, social profiles, Google Business Profile, and what needs cleanup.

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07

Services Offered

Mobile welding, fabrication, repair, commercial services, and the services worth promoting.

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08

Welding Types & Materials

Processes, materials, certifications, disclaimers, and capabilities.

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09

Equipment & Shop Capabilities

Current tools, mobile rig, shop size, install ability, helpers, and future equipment upgrades.

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10

Contract Manufacturing, Products & Repeatable Items

Batch work, product catalog, repeatable SKUs, online sales, shipping, pickup, and pricing preferences.

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11

Repairs, Fixes & Emergency Work

Repair services, emergencies, same-day work, minimum charges, risk filters, and pages to create.

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12

Markets, Ideal Jobs & Bad-Fit Jobs

Best customers, market focus, job filters, minimum budget, and what lead types are worth your time.

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13

Customer Objections, Pricing & Estimate Process

Sales objections, proof, premium positioning, estimates, deposits, minimums, ranges, timelines, and quote-form budget fields.

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14

Website, Marketing & Customer Budget Questions

Website budget, monthly support, SEO, photography, paid ads, print investment, and customer budget language.

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15

Customer Quote Request Form

Confirm the fields the actual website estimate form should ask customers.

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16

Photos, Videos, Assets & Project Stories

Upload assets and describe portfolio projects so the gallery, proof blocks, and copy are accurate.

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17

Reviews, Reputation & Trust Signals

Years in trade, licenses, insurance, reviews, proof, badges, and trust language.

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18

Website Pages & Content Priority

What pages go live now, which pages come first, and which pages can wait.

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19

Print Materials, Promotions & Ads

Physical assets, QR codes, launch promos, paid ads, seasonal offers, and honest urgency.

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20

Lead System, Deliverables, Access & Approval

Lead flow, automation, CRM/spreadsheet, follow-up, deliverables, approvals, account ownership, and logins.

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21

About Page, Brand Story, Style & Competitors

Your origin story, values, brand feel, website inspiration, competitive positioning, and what visitors should understand in 5 seconds.

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22

Marketing Channels, Partnerships, FAQs & SEO Ideas

Social platforms, referral relationships, partner outreach, common questions, and resource/page ideas.

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23

Final Direction

The final prioritization pass so we know what matters most.

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Final Upload Section

Files to Upload

Upload anything that helps finish the site: logos, business cards, flyers, project photos, before/after photos, videos, reviews, license/certification proof, equipment photos, screenshots, competitor examples, sketches, CAD, estimate templates, invoice templates, and warranty or disclaimer language.

Required: business name, owner, phone, email, why now, top goals, and top website jobs.